Monopoly basics In theory, monopolies occur when a single firm controls a market. However, the UK government definition of 'monopoly power' is any firm with at least 25% market share. In the real world it is also possible for firms to have market power with even lower percentages of market share. Monopolists aim to maximise profits, which is done by reducing supply and therefore pushing prices up (compared to a competitive equilibrium). This results in a transfer of consumer surplus to the monopolist as well as deadweight loss of overall welfare. In the diagram above, as the supply shifts from Q1 to Q2, there is a deadweight loss ABC and there is a transfer of the surplus in the small rectangle below PmonA. The surplus gained from the monopolist was originally consumer surplus, so the consumer comes out worse off, and the monopolist's total surplus is the original surplus + the surplus transferred from the...